eKAVACH wins 2015 Meffys Consumer First Award in London

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eKAVACH Digital Parental Control App has been declared winner in the “Consumer First” category of Meffys 2015 – the international awards for measuring commercial success and rewarding innovation across the mobile ecosystem.  The awards, supported by F-Secure and Mozilla, took place at a sell-out gala ceremony in London on Oct 19th at the Rosewood Hotel.

Noopur Raghunath, CEO, Certus Technologies, the company behind eKAVACH,  said “ We are extremely delighted and honored to be winners at Meffys, the most reputed global event for mobile.  eKAVACH is an initiative to make parenting in a technology driven world a more engaging and proactive experience, so that the children have a secure yet unstinted journey through the digital world.  It will not only help the parenting community, but also teachers and students in harnessing maximum benefits of technology by providing student-friendly safe learning environments, improved connectivity and knowledge sharing.  Our entire team would like to thank MEF (Mobile Ecosystem Forum) for providing us this opportunity and platform”.

Rimma Perelmuter, CEO at MEF (Mobile Ecosystem Forum) said “MEF added the Consumer First award to our roster to recognize businesses who are leveraging the mobile platform in a consumer-centric way. We’re delighted to applaud Certus Technologies for their digital parenting app which highlights the positive social impact that mobile can have on communities.”

eKAVACH app offers parents the ability to use the ubiquitous phone to become a smart digital parent by remotely monitor a child’s digital activities in real-time to ensure safe, friendly, healthy and balanced usage of technology and subsequent peace of mind for parents.

Today, with the proliferation of internet and digital media for education and entertainment and smart devices such as tablets replacing traditional toys at home, children are exposed to the digital world from a very early stage.  However, modern family structure ( nuclear families, both working parents ) and work demands means that this access at home remains largely unregulated & unsupervised, which exposes kids to various online risks such as internet and gaming addiction, cyber bullying, pornography, sexting etc. These risks then negatively  impact children in various ways such as health ( eyesight, obesity, insomnia ), social ( isolation, rejection of family norms ) and behavioral ( anxiety, depression, information overload ).

With eKAVACH apps, parents can remotely manage and control internet time, web content and applications in a real-time and dynamic manner and ensure complete internet safety for their children.

The apps are available free to download from playstore. Kavach in Indian language means a shield.

Links to download eKAVACH :

https://play.google.com/store/apps/details?id=com.yourekavach.parent&hl=en

https://play.google.com/store/apps/details?id=com.yourekavach.child&hl=en

Meffys are the most established & coveted global awards for mobile content & commerce, organized by Mobile Ecosystem Forum (MEF). As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys honour the most influential players from around the world. Over the years, the industry’s most coveted awards have recognised the global brands, dynamic start-ups and visionary individuals who have helped shape the mobile entertainment & media industry. The 2015 Meffys entries came from over 30 countries with strong representation from growth markets.

Link to official award release
http://www.mobileecosystemforum.com/2015/10/20/mef-unveils-winners-for-the-12th-annual-meffys-awards-in-london/

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